In this project we analyze the usage of Weibo hashtags by Chinese netizens. We’ll our analysis by tracking how often country-specific hashtags are being used. Which countries have the strongest social media presence in China? What countries are starting to have a strong following? What countries are doing poorly? In a second step, we aim to look at the reasons behind these trends.
The China Internet and Social Media Data Monitor: Gain valuable insights for your business or institution
Take the UK as an example: Xi Jinping’s visit to Great Britain last fall marked an important milestone in the intensified courtship of China by the Cameron administration. At least in terms of awareness among Chinese netizens, this charm offensive is paying off: during the first months of 2016, Great Britain was ahead of all its European neighbors (as well as the US) in terms of hashtag usage.
Social media usage in China is, of course, a complex and potentially controversial topic: while platforms like Weibo and WeChat attract millions of users and unparalleled volumes of personal and business-related messages (and increasingly money) are being sent every day, the Chinese authorities keep a tight grip on what topics can be discussed and which are deemed a threat to social stability and national security. In terms of regulations, the new Cybersecurity Law, additional rules regarding online publishing, and proposed amendments to the domain registration rules have raised concern among Western governments and the international business community.
At Think Asia Group we aim to provide business executives and government officials with valuable insights into the vibrant Chinese social media landscape. By sending out a monthly CISM newsletter, we will enable the various stakeholders to stay up to date on the latest social media trends and to draw strategic conclusions for their businesses, agencies, and institutions.